Themed Boutique Hotels

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Themed Boutique Hotels
If you really want to stay in a memorable hotel, choose one with a strong design theme Far more than having room names with a common link, a strong design runs through everything the hotel does, and makes the whole guest experience more interesting. Choosing a definite theme can be a risk though and only those who have planned, researched and marketed appropriately pull it off.

The theme.

A hotel can base its design around any theme, and most of the obvious ones have been done: books, music and artists, for example. Ideas for a theme need to be matched with a market for that theme, to ensure that the hotel can maintain rewarding occupancy rates without having to compromise on its design principles. This is easier said than done, and some hotels have to tone down their original designs in order to attract a wider market.

The planning

Once a theme has been settled on, a lot of planning is required in order to ensure that the design is appropriately thought through rather than just based on a couple of colours and a few pieces of artwork. Creating an individual hotel through themed design is a challenge and the planning process needs to be organised and well-managed to ensure that the eventual design runs clearly through all the hotel's rooms and spaces.

The execution

Once the design has been approved, the project moves on to execution. This normally includes some architectural and building work as well as decoration, furnishings and fittings. For a themed design to work well, everything has to be from authentic sources, so hotel owners and designers typically spend some time finding exactly the right furniture, art and accessories to create the themed look they are looking for. It is this attention to detail and finish that typically distinguishes a boutique hotel from a run-of-the-mill hotel.

The marketing

Once the hotel is nearing completion, the owners need to market it. The best way to do this typically depends on the theme, but a target market must have been established at the very beginning and this market now needs to understand about the hotel and what it offers. From magazines to online advertising, the hotel needs to use its strong theme to attract attention and from that, to attract bookings.

A strongly-themed hotel normally narrows its market, but if the design and execution are appropriately planned and managed, the hotel can fill a niche and enjoy high occupancy rates.